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Recalibrate to Win: FMCG Strategies in a changing landscape

Post a Comment June 22, 2009 – 1:11 pm | Permalink |  Print This Post |

India had been on a dream run for the last 3 years, but the year 2008 came as a sudden jolt. The FMCG industry worldwide faced unprecedented swings in external factors that included food price inflation, crude price hikes and global economic downturn. All these threaten to take their toll in 2009. The key question is will FMCG
companies in India remain insulated from the recession trends during the coming financial year? In wake of recent fears of downturn, how should companies react to the changing environment? Which strategies need to be retained in future?
Which strategies need to be discarded or modified going ahead?

Read the entire report by OC&C Strategy Consultants made exclusively available for CNI readers by Clicking Here ♣

About OC&C

OC&C Strategy Consultants is a global consulting firm with extensive expertise in FMCG business especially personal care and foods and beverages sector.

Clients include leading manufacturers,primary producers, retailers and investment institutions. The firm advises
on group-level and business unit strategy, profit improvement and mergers and acquisitions.

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